Rich Pictures - Powerful communication tools to engage your audience and inspire action

Pictures evoke emotions, convey complex ideas, tell stories and connect in ways that words alone cannot. And when that picture is built with the people who know the subject best, something even more powerful happens.

What is a Rich Picture?

A Rich Picture is a large-format, hand-crafted visual that captures the full complexity of a system, strategy, or story - and makes it instantly understandable. Not just a diagram. Not just an infographic. A living, breathing picture that holds everything in one place: the thinking, the nuance, the narrative.

At Burograph, we create Rich Pictures collaboratively. We work with your team, your strategists, your subject matter experts, your communicators - and we bring your world to life.

Illustrated infographic of community support and development, featuring interconnected scenes of people engaging in activities like communication, growth, relationships, and digital transformation. Highlights include phrases like 'I am respected,' 'I have relationships,' 'I have strengths,' 'I have choices,' 'I am connected,' and 'I am respected,' with Expressed support for inclusivity, empowerment, and digital growth.

The process

A Rich Picture project starts with a Visual Thinking session. We come to you, we ask a lot of questions, and we listen carefully. Our Visual Thinkers begin capturing ideas as the conversation unfolds. By the end of the session, the foundations of your picture are already taking shape.

An illustration of diverse people holding signs with exclamation and question marks, with a large central figure raising a hand and a bold red banner at the bottom reading 'I am respected'.
An illustration of a person in a wheelchair engaging with three people, sharing ideas represented by a red lightbulb, with the caption "I have strengths."

Why collaboration is the point

The most common mistake made is handing information over and waiting for a visual to come back. That might produce something pretty. But it does it produce something useful.

When we work with you directly, something different happens. The people in the room start to align. Assumptions get challenged. Gaps in thinking get spotted. By the time the Rich Picture is drafted, your team doesn't just have a Visual Storytelling structure - they have shared ownership of the story it tells.

That's the real value. The picture itself is the tool you use to communicate the story.

Infographic illustrating cybersecurity concepts including physical security, risk management, operational resilience, health and safety, insider risk reduction, cyber physical threats, personnel security, and cyber security, with animated characters demonstrating various security practices.
Illustration of a man in yellow overalls watering plants with a woman looking at him, holding a gardening tool, with the caption 'I have relationships'
A colorful illustration of three people in a meeting, with one person standing and presenting data on a pie chart, and the other two sitting and engaged. The bottom of the image has a red label that says, "I am CONNECTED."

What do people use Rich Pictures for?

Strategic Vision: You're setting direction for the next three to five years. People need to understand where you're going and feel motivated to get there. A Rich Picture turns a strategy document into something people actually want to look at, talk about, and rally behind.

Bids & Pitches: You're competing for a major contract or new client. The panel has read ten proposals. Yours has a Rich Picture. The conversation starts differently, it gives your story somewhere to live, and gives your audience something that brings it to life.

Roadmaps: You know where you're going, but your teams need to understand the journey, not just the destination. A Rich Picture captures the why behind your roadmap alongside the how, so everyone moves with purpose.

A colorful infographic illustrating the online ISA data ecosystem, divided into sections covering data collection, storage, governance, sharing, processing, and use, with icons of people, trees, and devices explaining each step.

From there, we refine, iterate, and deliver, in formats you can use. Digital, print, interactive, animated. At the scale you need, from an A3 handout to a 10-metre mural.If you've ever thought "we need something that explains all of this in one go" - a Rich Picture is the answer.

Illustrated map of a city with various buildings, green spaces, water, bridges, a train, and wind turbines.
A woman with dark curly hair eating a plate of broccoli with a fork, sitting at a wooden table with a glass of water, in a green circular frame.
Illustration of agricultural concepts with a tractor on a field, a bag of potatoes, and two apples, with arrows labeled 'yield' and 'land use'.
A woman with a shopping cart at checkout in a store, with a question mark above her head. The checkout clerk is raising his hand with an exclamation point above him, indicating a price or policy issue. A large euro symbol with an upward arrow suggests increasing prices.
Illustration of two people discussing the map of the United Kingdom, highlighting different regions and elements related to agriculture or location.
Illustrated map of London highlighting initiatives like delivering healthy streets, digitally enabled real estate, regenerating town centers, decarbonizing London, and fostering connected places through various infrastructure, community spaces, and strategic partnerships.